||The title of the content item. Maximum length is 255 characters. Simple plaintext characters only, no HTML.
||The Skyword360 internal identifier for the content item. This is a plaintext 20-digit numeric. This is the primary way of identifying a Skyword360 article and particularly useful when checking for duplicate content or troubleshooting issues.
||The full content body of the article. Maximum length is 65,535 characters. This element contains HTML markup in escaped entity encoding format. It typically also includes the Skyword Tracking Tag code.
||A short description of the item.
||The byline of the writer. Maximum length is 255 characters. Simple plaintext characters only.
||The category name of the article. All articles are classified into one and only one client defined category. Maximum length is 60 characters. Plaintext characters only.
||The HTML <title> of the article. This can be different than the formal title of the article in order to more fully optimize (SEO) the content.
||The keyword(s) used to optimize (SEO) the article content.
|Image alt text
||While actual images are sent as reference nodes and must be downloaded separately, the image metadata is included in the XML stream.
||The action to perform in your CMS (for example, create, update, or delete).